Dear Opportunity Seeker,
Enclosed is the listings that you requested. According to all the
available information and sources within our computer network,
the companies listed here have shown a great need for home-based
workers such as yourself. All of our listed companies are revised
on a regular basis, since some of them may change their needs or
requirements. Although we believe our information to be
completely reliable. We cannot however, guarantee its complete
accuracy and we never stop researching firms in the HOMEWORK
INDUSTRY and make every effort to provide the type of programs
that you, the homebased worker are seeking.
It is now the time for you to read over the listed companies and
pick those in the various groups that you wish to contact. We
urge that you PLEASE contact each and every company listed,
regardless of which group they are in. All that's now required is
to send a large business (10) envelope with one (1) 29 cent stamp
affixed in the upper right hand corner. You then address this
envelope to yourself (SASE) leaving it unsealed, then fold it
into another #10 envelope that you will address to each of the
companies below. BEFORE sealing the mailing envelope, neatly
print or type a short note asking details on their HOMEWORKERS
PROGRAM (S). It is requested you DO NOT write long letters since
they are not read and are often discarded by mail room personnel,
and even if that is not the case, you do not want the companies
response to be delayed, simply because your inquiry laid around
while someone tried to determine just what you were requesting.
Once the listed companies receive your inquiry, they have
instructions to send your materials. Please follow directions. If
you send anything other than what is called for, you will get
little or no response. Be patient, some firms are very large,
international in size, some are on a seasonal basis, so it might
take a few weeks for some responses to reach you.
150 FIRMS THAT PAY YOU TO WORK AT HOME
24 PRINCIPLES OF DIRECT MARKETING
1. There are four important elements in a "Direct Mail Package"
and close attention must be paid to each: (Before anything, of
course, comes the essential "idea" since the conceptual strategy
is still key.)
a) the graphics (carrier) which must be opened by reader - i.e,
"what does it look like?"
b) the offer: the way the proposition is phrased - i.e "what's
the deal?"
c) the copy: the compelling description that gets the reader to
buy or act - i.e. "how is it said?"
d) the list: the targeted audience most likely willing to buy or
act - i.e. "who is it sent to?"
2. Perhaps the most important element is the list since an
excellent offer, with a striking carrier and compelling copy - if
mailed to wrong list - can be a disaster. Others belive copy is
most important, but don't let ranking bother you since each
element is important. Take all reasonable steps to get, use and
keep the most accurate and up=to-=date lists possible to increase
your margin of success. Set up a system to add names and keep'em
current.
3. Heed "Daly's Law" - "Everything takes longer and costs more!'
So. it's wise to start project in ample time to make all elements
come together in easy manner. Use "reverse timetable" to plot
what needs to be done and when. For instance, you probably need
to order lists first. Then, don't forget the envelopes, printed
stock, other enclosures , etc. Allow time for delivery and return
action plus follow-up mailings.
4. Direct Mail is a demanding taskmaster, so if it fails it's
probably you who missed somewhere, not the medium.. If possible,
"test" some or all portions of your program so you can alter
methods if needed.
5. Writing compelling Direct Mail copy only seems simple so
don't be deceived. Heed basic principles of writing to single
person in simple, straightforward manner - yet with style. For
success, remember the 3 "S's" of successful copy are: (1)
Simplicity, (2) Sincerity, (3) Serenity. Long copy is not
necessarily bad, in fact it can outpull short copy. Focus on main
message you intend to convey. Never forget you want action to
occur...NOW. Be sure copy answers the always-asked questions:
"What's in it for me?" Always keep reader's perceived needs in
mind. Do the necessary research to determine them.
6. Closely analyze your potential markets and your offer so you
can hone lists and copy to target your approach. Though you mail
by the thousands, remember Direct Mail is more akin to a rifle
than a shotgun. Write your copy to be read by one person at a
time.
7. Remember Direct Mail is a substitute sales representative.
Where an in-person sales representative can immediately answer
prospects' questions and overcome objections when raised, Direct
mail copy must anticipate all aspects and insure logical points
are covered.
8. Incorporate an action device - coupon, order form, reply card
or envelope, phone number - to make it easy for recipient to take
desired action.. Repeatedly tell recipient what action you want
and make it simple to do. Put nothing in the way of getting an
order or response. Use all action devices cited.
9. A letter almost always works better in a Direct Mail package
than a package - even a catalog - without a letter. Don't worry
if the letter repeats what's in the catalog, brochure or order
form. It's there for a different purpose. The sales letter is a
one-to-one communications to explain and sell, to get the
recipient to act. The postscript is often the most-read part of
the letter.
10. If all elements of package are good, it is imperative repeat
mailings be made. It's difficult to wear out a good list and,,
unless mailings are overdone, you can't wear out your welcome.
Let statistical probabilities and the laws of economics work in
your favor rather than allow difference about making frequent
mailings deter you. A common error is not to mail often enough or
to a wider list.
11. Keep detailed records of everything you do.. Follow a
"systems approach" so you know what happened, when and why. That
way you can repeat successes and avoid failures. Sometimes the
difference of a tenth of a percent or less is all it takes to
tune a marginal performer into a winner.
12. Study all elements of your package so you can know what's
working. Is it the price? The geography? The timing? The phrasing
of the offer? The list? The copy? The product? Which of those
myriad elements, in combination or without one element, makes the
critical difference in the return? Analyze your records closely
and continually until you know why you're winning and can repeat
success.
13. Keep current with changing postal rules, rates, regulations
and procedures. Regularly monitor your procedures to insure
you're in full compliance. To illustrate expensive errors, a
frantic client called after the Postal Inspector visited. We can
help with postal problems.. Had he checked with us before the
visit, the $5000 per word differential postal cost and worry most
likely could have been avoided. We offer professional
authoritative postal expertise but seldom can avert unchecked
mistakes. Check in advance. (We can supply you with a checklist
of valuable postal publications upon receipt of addressed, double
stamped #10 envelope.)
14. Save, subdivide and study the good Direct Mail you get to
learn what to do - and maybe what not to do. Remember some of the
things that appeal may, in fact, be "tests" that, when results
are known, are failures. Never underestimate need for simplicity
and complete honesty.
15. People who take actions by mail are different from those who
don't. Thus it is wise to isolate them so you can easily remail
with new or different offers. Remember the axiom: "People who buy
by mail"...buy by mail...buy by mail..." Best lists are of mail
buyers of similar products or services who recently purchased in
same price range.
16. Do what's necessary to make your maill stand out, even "look
peculiar" since it has to fight all types of competition. If it
doesn't get opened, looked at, and read...there's no chance it
will bring the action you want. Clever "teaser copy" on outside
of carrier can work wonders.
17. Wise mail merchants work at differentiating between
"suspects," "prospects" and (best of all) "customers." Once they
can distinguish names on lists among those three categories they
are able to achieve cost efficiencies that novices can only
dream about. So keep good records of what happens and when it
happens with mailings to a particular list with a particular
offer. Capitalize on success.
18. Testimonials can be effective promotional tools, especially
if they're heartfelt and cogently express what the average user
might feel about a product or service.. They're even better when
offered by celebrities or persons well-known to the audience.
Treat testimonials like the jewels they are and gather more.
20. There's no such thing as a "normal" percentage of return
that's universally applicable across a wide range of products and
services but, over time and by keeping careful records you can
determine what some norms are for your offer (s). Goal then is to
"beat your best"...if only by 1/2 or 1/4 of a percent!
21. In producing Direct Mail programs these seven words may be
cliche - but only because it's true: "Nothing is as simple as it
seems." Continual care needs to be exercises at every step of the
planning and conceptual stage, though any step in the
conception-production process can become critical if close
attention isn't paid to what's happening. "To error is human."
Yes. I'm aware of the error but that's exact spelling of sign I
spotted in printer's window and I reproduce it to emphasize how
vital it is that extreme care be given to this facet of
production. Proofreading in a professional manner is essential.
22. Direct Mail Copywriter John Yeck long ago cautioned me to be
aware of these two "sinful" acronyms: KISS and CIPU. The first,
"Keep It Simple, Sweetie" describes how to tell your message,
while the second cautions us to avoid lapsing into business or
industrial jargon which "we" understand but most everyone else
doesn't. CIPU stands for "Clear If Previously Understood."
23. While the Power of Mail will long be with us (even though the
nature of the Postal Service might change) wise direct mailers
see themselves practicing in the fields of "direct Marketing" or
"Direct Response." They become knowledgeable of the synergistic
value from use of print media (magazines, space ads, newspaper
inserts, etc) as well as electronic media (radio and/ or TV) to
supplement their mail promotional efforts. The combination can be
powerful.
24. Continually study and be alert to what's happening in this
dynamic medium. It may seem that not much is new, when in fact,
there are subtle but important shifts in many of the areas
delineated in each of the four elements cited in Principle #1.
(Our seminars, workshops and speeches point these out to
sponsor's audiences.)
THE SELLING SECRETS OF MILLION DOLLAR SALES LETTERS
Regardless of what you're trying to sell, you really can't sell
it without "talking" with your prospective buyer. And in
attempting to sell anything by mail, the sales letter you send
out is when and how you talk to your prospect.
All winning sales letters "talk" to the prpspect by creating an
image in the mind of the reader. They "set the scence" by
appealing to a desire or need; and then thet flow smoothly into
the "visionary" part of the sales pitch by describing in detail
how wonderful life will be and, how "good" the prospect is going
to feel after he's purchased your product. This is the"body or
guts" of a sales letter.
Overall, a winning sales letter follows a time-tested and proven
formula: 1) Get his attention 2) Get him interested in what you
can do for him 3) Make him desire the benefits of your product so
badly his mouth begins to water 4) Demand action from him-tell
him to send for whatever it is you're selling without delay- any
procrastination on his part might cause him to lose out. This is
called the " AIDA' formula and it works.
Sales letters that pull in the most sales are almost always two
pages with 1 1/2 spaces between lines. For really big ticket
items, they'll run at least four pages- on an 11 by 17 inch sheet
of paper folded in half. If your sales letter is only two pages
in length, there's nothing wrong with running it on the front and
back of one sheet of 8 1/2 x 11 paper. However, your sales letter
should always be letterhead paper- your letterhead printed, and
including your logo and business motto if you have one.
Regardless of the length of your sales letter, it should do one
thing, and that's sell, and sell hard! If you intend to close the
sale, you've got to do it with your sales letter. You should
never be "wishy-washy" with your sales letter and expect to close
the sale with a color brochure or circular. You do the actual
selling and the closing of that sale with your sales letter- any
brochure or circular you send along with it will just reinforce
what you say in the sales letter.
Ther's been a great deal of discussion in the past few years
regarding just how long a sales letter should be. A lot of people
are asking: Will people really take the time to read a long sales
letter. The answer is a simple and time-tested yes indeed!
Surveys and tests over the years emphatically proven that longer
sales letter pull even better than the shorter ones, so don't
worry about the length of your sales letter- just make sure that
it sells your product for you!
The "inside secret" is to make your sales letter so interesting,
and "visionary" with the benefits you're offering to the reader,
and he can't resist reading it all the way through. You break up
the "work" of reading by using short, punchy sentences,
underlining important points you're trying to make, with the use
of subheadlines, indentations and even the use of a second color.
Relative to the brochure or circulars you may want to include
with your sales letter reinforce the sale- providing the
materials you're enclosing are the best quality, they will
generally reinforce the sale for you. But, if they are of poor
quality, look cheap and don't complement thing, it will
definitely classify you as an independent home-worker if you
hand-stamp you name/address on these brochures or advertising
circulars.
Whenever possible, and so long as you have really good brochures
to send out, have your printer run them thru his press and print
your name/address- even your telephone number and company logo-
on them before you send them out. The thing is, you want your
prospect to think of you as his supplier- the company- and not
just another mail order operator. Sure, you can get by with less
expense but you'll end up with a fewer orders and in the end,
less profits.
Another thing that's been bandied about and discussed from every
direction for years is whether to use a post office box number of
your street address. Generally, it's best to include both your
post office box number, AND, your street address of your sales
letter. This kind of open display of your honesty will give you
credibility and dispell the thought of you being just another
"fly-by-night" mail order company in the mind of the prospect.
Above all else, you've got to include some sort of ordering
coupon. This coupon has to be simple and easy for the prospect to
fill out and return to you as you can possibly make it. A great
many sales are lost because this order coupon is just to
complicated for the would-be buyer to follow. Don't get fancy!
Keep it simple, and you'll find you prospects responding with
glee.
Should you or shouldn't you include a self-addressed reply
envelope? There are a lot of variables as well as pro's and con's
to this question, but overall, when you send out a "winning"
sales letter to a good mailing list, a return reply envelope will
increase your response tremendously.
Tests of the late seem to indicate that it isn't that big of a
deal or difference in responses relative to whether you or don't
pre-stamp the return envelope. Again, the decision here will rest
primarily on the product you're selling and the mailing list
you're using. Our recommendation is that you experiment- try it
boh ways- with different mailings, and decide for yourslf from
there.
THE LAZY PERSON SECRETS TO OVER NIGHT WEALTH AND FAME
There are so many imple, yet really sure-fire ways of acquiring
wealth, it's a wonder everybody with even the least bit of
ambition isn't already rich. When you come right down to it, the
only things needed for anyone to make bundles of money are the
long-range vision and the energy to put a money-making plan into
force.
One of the easiest methods of building wealth, and the one most
often used by the "smart" people, is to furnish the expertise,
equipment or growth capital to promising beginning business.
Basically, you buy in as either a part owner or limited partner;
then, as the busines grows and propers with your help, you reap
your share of rewards.
The beautiful part about this whole concept is that you can
repeat this procedure over and over again. You can start out
with, say marketing and sales leadership for small, garage-type
business; then with your holdings and earnings from that
business, invest in another, and keep doing this until you own a
part of twenty-five to an unlimited number of businesses. Looking
at the idea from a dollar return point of view, if you were
getting $200 per month from 25 different business, your monthly
income would amount to no less than $5,000 and that's not too bad
for a fledgling millionaire.
Look around your own area. With just a little bit of business
sense and perception, you're sure to find hundreds of small
businesses that could do better--perhaps even become giants in
their--with your help.
Most small businesses need, and would welcome marketing,
promotional, advertising, and sales help. If a quick survey of
business turns you on with enthusiasm about the potential profits
to be made with just a few changes that you can suggest, then you
are on your way.
Basically, you set up an appointment to see and talk with
business owners about some ideas and help that could double or
triple their profits. When you approach them in that manner,
their almost certain to want to see you and hear want you have to
say.
In prepartion for your meeting, set your ideas down on paper. Put
them together in an impressive marketing or profit potential
folio. Outline your ideas, the costs involvrd and the ultimate
profit to be gained.
Then, when you arrive for the meeting, be sure to look nad act
the part of a successful business person.A few pleasantries to
break the ice, and begin with your presentation.
Through your proposal, you must instill confidence that you can
do all you claim for him. Guide him through the presentation to
the ultimate profits---- all for a 10 or 20 percent limited
partnership in the business, which really won't cost him
anything. Of course, if he is reluctant to give up any part of
his ownership, you come back with the idea of being hired as a
consultant.
Almost all small businesses need help of some kind. The owners
get bogged down in a myraid of every day problems and things to
do. They find there just are not enough hours in the day to
handle everything that should be taken care of, and end up
neglecting or putting off some of the things they should be doing
to keep the business prosperous. As a result, the long struggle
for business survival begins, with more than 60% of them selling
out at a loss or just closing up shop.
The other way to " cut yourself in" on a piece of someone else's
business is to supply needed money. If you can come up with 10 or
15 thousand dollars, you can easily "buy into" some small
businesses. Be sure to look the business ( and its market
potential) over; but once you spot one that can really be a
winner with just a little bit of operating cash or money for
expansion, then start figuring!
You can reach a never ending supply of such businesses to choose
from, simply by running a small advertisement in your daily
newspaper in the .Classified section under the heading of
Business Opportunities Wanted. Such an ad might read:
SUCCESSFUL BUSINESS EXECUTIVE LOOKING FOR NEW
BUSINESS VENTURES. WILL CONSIDER BUY OUT OR
PARTNERSHIP. PO BOX 123, CITY
By the same token, make it a habit to look through the Business
Opportunities Available on a regular basis. Mark a few each day
and follow up. Check them out, And see what kind of a deal is
being offered. Remember, proper management and planning are
basically the ingredients to success in business; and most small
businesses just do not have these ingredients in the proportions
needed to attain their greatest profit potential.
Other people have done it, and more are starting up every day.
There's no reason why you can't do it. In most cases little or no
cash is needed. But with a little bit of action on your part, you
could quickly become a multi-business owner, and very wealthy as
well.
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